Targeted Marketing Strategy & CRM Optimization

Connecting the dots between demand gen, marketing operations, and CRM—so your revenue teams actually work together, not in silos.

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Why Brands Choose Skellator for Marketing & CRM Strategy

Whether you're running demand gen campaigns, launching nurture sequences, or standing up your first proper CRM, we provide hands-on strategy and execution to turn your marketing into a revenue engine.

HubSpot Expertise

Whether you're launching HubSpot for the first time or trying to wrangle a messy dataset, we streamline your CRM setup for visibility, automation, and scale that works with your current tech stack.

Drive More Qualified Pipeline

We develop and execute marketing campaigns that bring in qualified leads—not vanity metrics. From content and ads to lead scoring and lifecycle mapping, we build programs that convert.

Data Enrichment & Automation

We integrate tools like Apollo, Clearbit, and ConnectWise to keep your database fresh and your team focused on the right leads at the right time, with insights that cascade down to service delivery and management.

Focused on Complex Audiences

We specialize in helping B2B SaaS, tech platforms, cybersecurity, and Managed IT service providers connect with hard-to-reach buyers through content, timing, and targeting that hits home.

Our Key Marketing & CRM Capabilities

HubSpot CRM Setup & Optimization

We build custom pipelines, lead scoring models, and workflows that reflect your actual sales process—not someone else's template.

Campaign Planning & Execution

From audience segmentation to asset creation to reporting, we build, manage, and execute targeted campaigns that generate results.

Marketing Automation Strategy

Nurture flows, re-engagement campaigns, lead hand-off triggers—we help you make the most of your automation tools to grow and close more deals.

Sales Enablement Alignment

Email templates, sequences, and sales collateral that match campaign themes and support pipeline movement.

Lead Scoring & Lifecycle Building

Track MQLs, SQLs, and everything in between that makes them move. We help define, score, and surface the best opportunities.

Data Enrichment & System Integration

We connect your CRM to tools that enrich contact records, power personalization, and automate handoffs to sales.

Who We Typically Work With:
B2B startups and scale-ups | SaaS platforms and software vendors | Cybersecurity vendors and MSSPs | Managed IT and tech service firms | Cloud and infrastructure providers | FinTech platforms | Solution providers looking to stand out

Ready to refine Marketing Ops? Let's do it right...