Writing killer headlines isn’t a mystic art…

If you want to attract more users to your content through Google Search, email or social media, you need to write COMPELLING headlines to hook them in. The headline is the first thing your users see when they encounter your content, whether it’s on social media, email, or search engines. More often than not, it’s the deciding factor that makes users click or scroll past your post.

But how do you write killer headlines that can boost your conversion rate? Here are some guidelines to help you craft headlines that stand out and persuade your audience to take action.

Your ideal headline should do the following: 

• Be clear, concise and focus on the value proposition…
• Be certain and concrete…
• Turn “Actions” into “Identity”…
• Use simple pronouns to great effect…
• Use emotions and power words…

Want to hear more about these headline writing tips?