skellator

What Is a Product-Qualified Lead (PQL) and Why It Matters for Software Companies

Why the PQL is a much more efficient way to qualify prospects.

If you’re in the midst of a rebrand, or considering doing one, we have some thoughts.

It’s an age-old question: is WordPress a secure CMS? We have answers, along with actionable tips to ensure security.

MQL, SQL, PQL, oh my! Let’s explore the PLG go-to-market with an intro to the PQL.

Exploring some of the top challenges that come with selling in security.

Building interactive and guided product demo’s to increase prospect engagement and shorten the sales cycle.